Bybit has launched “Make Your Move,” a new global brand campaign as the cryptocurrency platform expands its positioning beyond crypto trading into a broader financial services ecosystem.
The Dubai-based company said the campaign marks the next stage of its evolution into what it calls a “New Financial Platform,” connecting crypto, stocks, gold, forex, indices and derivatives with payments, spending, wealth, institutional solutions and intelligent financial services.
The new positioning builds on a vision introduced by Bybit Co-founder and CEO Ben Zhou in January: “Built for everyone. Powered by intelligence. Open to the world.”
Bybit expands beyond crypto trading
Bybit said its business has evolved considerably since it began as a crypto derivatives trading exchange.
The company said its new brand positioning is intended to reflect the broader range of financial products and services it is developing.
“Our ambition is to bring more financial opportunities together through one platform and make them more accessible to people around the world,” Zhou said in the announcement.
The “Make Your Move” campaign focuses on the choices available to users through the platform and its expanding range of financial services.
According to Bybit, the campaign places individual users at the centre of the platform’s offering and highlights access to financial opportunities across markets and geographies.
The company has also updated its visual identity. Bybit said the orange “I” from its wordmark has been transformed into a standalone brand mark representing the individual and the concept of movement within the financial system.
Platform adds markets, payments and earning services
Bybit said it now has more than 80 million registered users across 181 countries and regions.
Its platform offers more than 442 spot assets and 235 traditional-market instruments through its TradFi and real-world asset offerings.
The company has also expanded into services beyond trading.
Bybit Pay allows users to make direct crypto transfers, while Bybit Card connects digital assets with everyday spending.
Its peer-to-peer service, Bybit P2P, provides local fiat and crypto access through a network of 48,000 active merchants.
Bybit Earn offers flexible staking, allowing users to earn rewards on assets without a fixed lock-up period, according to the company.
Bybit said its expansion is designed to address the fragmented nature of financial services, where consumers often use separate providers for trading, investing, payments, spending, and earning.
AI becomes part of Bybit’s financial platform
Artificial intelligence is another component of the company’s expanded platform.
Bybit said its latest Bybit AI service connects to more than 600 platform services and covers 1,278 support scenarios.
The company said the AI offering is intended to help users navigate its growing range of products and services.
Bybit said the new campaign and visual identity provide a foundation for its continued expansion across global financial markets and services.
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