KuCoin, a cryptocurrency exchange, has announced a partnership with UAE Team Emirates–XRG, a professional cycling team.
The partnership will make its public debut at the 2026 Tour de France, with KuCoin branding displayed on the team’s buses, support vehicles, and fleet cars throughout the three-week race.
Under the agreement, KuCoin will become the team’s exclusive partner in the cryptocurrency exchange, blockchain trading platform, and crypto wallet services categories.
The partnership brings together two organizations that share a focus on innovation, precision, and long-term development.
According to KuCoin, the partnership reflects similarities between professional cycling and the digital asset industry, where success depends on coordination, discipline, and long-term planning.
“We are incredibly proud to partner with UAE Team Emirates – XRG and launch this collaboration on cycling’s grandest stage,” said BC Wong, CEO of KuCoin.
“World-class achievements are never solitary; they require a dedicated team moving in unison toward a shared vision. These are the very values that have fueled KuCoin’s growth, and we look forward to empowering the team as they chase victory at the Tour de France.”
The company said these principles also guide its efforts to build a global digital asset infrastructure.
UAE Team Emirates–XRG, which includes riders such as multiple Tour de France champion Tadej Pogačar, is one of the leading teams in professional cycling.
The partnership expands KuCoin’s sports sponsorship portfolio and increases its brand visibility through international cycling events.
KuCoin said additional initiatives involving UAE Team Emirates–XRG and Tadej Pogačar will be announced later this season.
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